As a Richmond Branding Photographer, it was an immense joy working with the amazing ladies behind Habit Med Spa + Facial Bar in Henrico. Their spa is a welcoming environment. One where women are celebrated and highly skilled medical professionals and estheticians give each and every one of their clients the highest level of care possible. After learning more about Habit Spa on a deeper level, I developed a branding photoshoot that reflected the values and vision of the business. Below, I’ll detail the key aspects that brought this photoshoot to life.
Why Get Branding Photos?
Brand photography is your business’s visual identity. Whether through your website or social media channels, your brand photos are visual signals to your potential clients about the experience and service you provide. Which, in turn, sets an expectation for your clients and customers. Branded photos are also a way to connect with your client base while also adding a level of value and continuity to your business.
Branding photography, in essence, is the very first step in building connections with your client or customer base. For example, working as a Richmond Branding photographer for Habit Med Spa, I understood their innovative yet healthy and natural approach to skincare. Because those core values are at the forefront of all that Habit Med Spa does, I strove to interlace these elements into their brand photoshoot.
Spa Photoshoot Ideas
A spa is a unique business in that it often combines a product with a high-level service. When it comes to spa photoshoot ideas, it’s important to combine these two fundamental components. It’s not just about the product you offer your client or showcasing the packaging of the product. Who is the face behind the service? Or better yet, when they step into the spa, what can they expect? From the waiting area to the front desk, and behind the scenes in the treatment chair, what does each step of their visit entail? Every touchpoint drives their overall encounter at your spa.
So when it came to working with Habit Med Spa, I put myself in the shoes of their clients, walking through the same journey they would take if they came in for a visit. But even more so than that, I spent time one-on-one with every member of their team, capturing photos of their dynamic personalities to showcase the faces and talent behind Habit Spa.
The overall objective as a Richmond branding photographer changes for every photoshoot I work on. But if I had to provide a quick and easy list of spa photoshoot ideas, my top recommendations would include the following:
- Entryway/seating area
- Welcome/reception desk
- Individual photos of team members
- Group photos of team members
- Images of the products offered & used at your spa
- Treatment rooms
- Tools of the trade
- Team members in action, providing services to clients
Of course, this is a very straightforward list that is likely to change based on the unique values of your own spa.
Richmond Branding Photographer
As a Richmond branding photographer, working with other small business owners is always a fun and immersive experience. If you are a small business owner or entrepreneur in the Richmond area, you can find more details on the photography experience I provide, at this link.
