For Photographers

The Importance of Communication

September 1, 2015


The importance of communication in the wedding industry and responding quickly Nicki Metcalf Photography


Communication is KEY when you are a boss lady and can also help accelerate you business. We’ve all been there, sitting at a drive thru waiting on our food, and it takes at least ten years (It’s called fast food for reason). You finally get your food and its hard to enjoy your food because you are so upset it took too long. It ruined your experience a little, right? Responding late can ruin a clients experience and really put a sour taste in their mouth about you.

When I first started off in this industry, my communication was a little different then it is now (believe me, I’m no where I want to be, but I’m trying!). When I first started my business, I received a wedding inquiry. I honestly didn’t think to much about timely responses and the quickness of this world. I figured, “I’m kind of busy I’ll email them back soon”. Honestly, we are all busy, & the world is a busy place. That was a horrible excuse on my behalf. Well soon turned into five days later (I know, don’t judge me). I eagerly replied and she immediately responded. She basically explained that she didn’t hear back from me soon enough and found someone else. I had lost my first client.

She found someone else because I was slow.

I was super bummed and couldn’t understand the significance of what I did. I mean, I responded right? Wrong.  My husband pointed out that I wasn’t responding quick enough. He gently explained that unfortunately this is a “need it now kind of world”. He went on to say that I needed to respond asap whether that was an email saying that I was out of the office & would gladly respond later or an in depth response answering their questions. Something I learned from my 12 years of serving is that the client comes first. It doesn’t matter how you respond, you just need to make them feel important because honestly they ARE. They keep your business running and they put food on your table. Let them know that you received their email and you will respond as soon as you get to your computer. We all just want to feel acknowledged. It takes less then five minutes out of your day to respond, and your response is important. Even when you are out of town or on vacation it’s our duty to set up an auto response that acknowledges their email. This is just as important to treat your fellow industry partners with a quick response. You want your industry Vendors to go to Friendors (no, for real) and ultimately you want to show them respect. Networking and building relationships is CRITICAL in this world today and you want to make a lasting impression on everyone you come in contact with.

Image was taken from Read more here on these interesting statistics.

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I see the beauty in imperfect things. As a Christ-follower, faith is central to my life, work, and connections. I am fueled by joy, known for my bubbly and sunny disposition, and always with a warm hug. Imperfect beauty inspires my love for all things vintage, abstract art, and real love stories. I love moments full of grit and emotion; life off the beaten path; stunning views along the shore; and the juxtaposition of New York grunge and laid back Cali-vibe. 

As a mother of two, I am very familiar with how quickly life’s most important moments fly by too quickly. I will calmly and seamlessly guide you through frames that will endure. I strive to capture your memories with one-of-a-kind images full of meaning. I cannot wait to connect with you! 

I bring all of these elements to my time with my couples. With over a decade of experience in the industry, I know how to gently guide you through poses that are natural and beautiful. The transition into this sentence doesn’t make sense. Throughout your day, you will feel the love from those there to celebrate
 you two. 
When I’m not photographing weddings, I enjoy long walks in the neighborhood with my husband, my kiddos Tuxie and Sunny, and my labradoodle Hokie.. Also, I am a huge dog-lover! I’m pretty sure heaven is full of dogs. I can’t wait to connect with you, and yes, your pup is always welcome here! 


FROM my journal


The Importance of Communication

The Importance of Communication

The Importance of Communication

The Importance of Communication

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